The education market: the beating heart of the Woudschoten Chemistry Conference

A market full of inspiration and connection

Over the past few years, the education market has grown into an important meeting place. In the Atrium of the Woudschoten Hotel and Conference Centre, publishers, education organisations, and laboratory suppliers, amongst others, present their products and services to an audience actively seeking inspiration for the classroom. Visitors and exhibitors engage in conversation, share experiences, and explore opportunities for collaboration.

Why organisations take part

Previous editions show that exhibitors participate primarily for three reasons: to raise brand awareness, to bring their products and services to people’s attention, and to make direct contact with their target audience. They see it not only as an opportunity to showcase themselves, but also to hear what is happening in the classroom.

Arthur Venhoven, general manager of Woots, participated for the first time in 2025 and looks back on it positively: “There was a great deal of interest in our assessment platform, we were able to have excellent conversations with chemistry teachers, and the organisation was outstanding.”