{"id":188210,"date":"2026-02-11T15:50:00","date_gmt":"2026-02-11T15:50:00","guid":{"rendered":"https:\/\/c2w-memo.net\/reader-survey-retain-print-develop-online-further\/"},"modified":"2026-02-11T15:50:00","modified_gmt":"2026-02-11T15:50:00","slug":"reader-survey-retain-print-develop-online-further","status":"publish","type":"post","link":"https:\/\/c2w-memo.net\/en\/reader-survey-retain-print-develop-online-further\/","title":{"rendered":"Reader survey: retain print, develop online further"},"content":{"rendered":"\n
What does C2W | Mens & Molecule mean to the members of KNCV, KVCV, NBV and NVBMB? That was the common thread running through a reader survey we organised at the end of 2025. More than five hundred members took the time to respond. An overview of the most important findings.<\/strong><\/div>\r\n

The print edition is and remains important<\/strong><\/p>\n

The findings paint a clear picture: the majority of members are seasoned professionals for whom the print edition is more than a distribution channel. It is a tangible anchor point for professional calm, depth, and a sense of belonging to the association.<\/p>\n

An older membership colours the picture<\/strong><\/p>\n

More than half of respondents are aged 60 or over. Only 13\u201315% are under 40. The results therefore primarily reflect the perspective of a mature, experienced membership base. This is important to bear in mind when interpreting the findings: this group is well acquainted with print and tends to use digital media in a functional, purposeful way.<\/p>\n

The magazine as an anchor for attention<\/strong><\/p>\n

Approximately two thirds of members describe the print magazine as essential or important. For nearly 40%, the publication is explicitly part of the value they derive from their membership. Print is therefore more than a format: it represents calm, considered attention, and professional identity. The magazine invites readers to engage, away from screens and notifications. This also explains why a quarter of members view a digital-only future with some reluctance.<\/p>\n

Digital: welcome, but with clarity and structure<\/strong><\/p>\n

Digitalisation is not being rejected outright. Roughly a quarter of respondents would be comfortable with a digital-only option, and a large middle group is open to digitalisation under certain conditions. The message is clear: digital must offer calm, clarity, and ease of navigation \u2014 not a rapid news feed. Requested improvements include: a single central platform, a robust archive function, editorial commentary on recent papers, and thematic in-depth coverage.<\/p>\n

Risk of cancellations if print disappears<\/strong><\/p>\n

Should print be discontinued entirely, a cancellation risk of 6\u201312% is on the horizon. Beyond that, there is the risk that members who do remain simply engage less once the publication moves to digital. Attention, then, is just as much a factor as membership itself.<\/p>\n

A hybrid model commands the broadest support<\/strong><\/p>\n

The analysis points to one scenario that best aligns with the current membership profile: a hybrid model offering freedom of choice. Members would be able to retain print, whilst digital is developed further into a library and in-depth resource. This creates room for innovation without sacrificing the sense of connection.<\/p>\n

Print as premium, digital as depth. According to the survey, that is the course best suited to both today and tomorrow.<\/strong><\/em><\/p><\/div>\r\n\r\n \n","protected":false},"excerpt":{"rendered":"

What does C2W | Mens & Molecule mean to the members of KNCV, KVCV, NBV and NVBMB? That was the common thread running through a reader survey we organised at the end of 2025. More than five hundred members took the time to respond. An overview of the most important findings.<\/p>\n","protected":false},"author":377,"featured_media":187891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[468],"tags":[463],"class_list":["post-188210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-science-policy-communication"],"_links":{"self":[{"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/posts\/188210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/users\/377"}],"replies":[{"embeddable":true,"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/comments?post=188210"}],"version-history":[{"count":0,"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/posts\/188210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/media\/187891"}],"wp:attachment":[{"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/media?parent=188210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/categories?post=188210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c2w-memo.net\/en\/wp-json\/wp\/v2\/tags?post=188210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}